Google SEO Mistakes

Don't Make These SEO Mistakes

These Mistakes = Google Failure

Many sites don't succeed at Google and other search engines because of basic SEO mistakes. During 10 years working in SEO, I often come across "professionally designed" sites that look good, but have a design that ensures they won't get a high ranking in Google or other search engines. These design faults prevent pages from being indexed at all, or knock your pages down the rankings for the keywords you are targeting. Don't make these basic mistakes if your want your site pages to succeed in Google results.

1. Don't Keyword stuff your page titles - don't use more than 10 words or repeat several words more than once.

2. Don't Stuff your page content - Don't use your keywords in a heavy handed, unnatural sounding way. Read your pages out loud. If they don't sound natural, rewrite.

3. Don't create generated URL's with lots of stop characters:? + = and especially =id. More than 2 or 3 of these will prevent search engines from indexing your pages.

4. Don't use pages designed with frames. Frame based pages aren't indexed properly. The resulting links in the search results will send users to a page fragment, and not to your actual page.

5. Don't design pages completely in FLASH, without actual text. FLASH indexing is still in its infancy at the search engines. Indexing of FLASH is partial at best.

6. Don't display your main keywords as graphics, but not as actual text. Search engines don't index your graphics, even if they appear to be text to the web surfer.

7. Don't use links written in scripts that Google doesn't index. Standard HTML links work best. Remember, Java script links may not be read by search engine spiders.

8. Don't forget a page title tag. Page title tags are important. You'd be surprised how many pages are written without content in the title tag.

9. Don't use repetitive page title tags instead of unique titles. If you use web templates, don't let your web design software generate an identical title for each page.

10. Don't create multiple identical pages or nearly identical pages. Google hates duplicate content - it wastes their resources. Pages seen as duplicates are marked down in the Google results, or not indexed at all.