Search Engine and Web Positioning
Answers to your FAQs
Below are some questions you should ask any SEO
firm before you proceed
with their services. Stay informed and be involved in the process!
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1. Do you have any initial or set up
fees? How much and what are they for?
Yes. Most of our packages have a set up fee of
$500 - $750, which is all inclusive. This covers all aspects of
your campaign during its trial phase (from 2-4 months, depending
on package):
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2. Are there ongoing fees and how much are they?
We strongly recommend a follow up program with
a monthly fee. This ensures that your site is kept up to date
and that rankings remain high.
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3. Is a monthly follow up necessary?
Search engine ranking criteria change frequently.
Monthly monitoring and maintenance is the only way to be sure
your rankings continue for the long term.
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4. How long is my term of service?
We suggest a minimum term of service of 6 months.
6 months is enough time to see extensive results, but does not
tie you into a long-term contract. We can set up a term of service
and price that meets your special needs and concerns.
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5. Do you offer a Guarantee?
Yes. But note that the search engines determine
their results, not us. No one can actually "guarantee" results.
However, we are confident in our record of success
when optimizing sites, and our special Corporate
package offers a full money back, performance based
guarantee:
You pay only for first and second page rankings
for the keywords you've chosen, at the engines you require.
You won't be charged for performance based Web
Positioning results until their cumulative value exceeds our
initial start up fee and the initial trial period is
over.
See the Corporate
package for details.
A package to suit your
budget and individual business needs can be arranged - ask
us.
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6. Are there any services you provide over and above
your packages?
Yes, we provide consultation in a wide number
of Web Development and Search Engine Marketing areas. If there
is any issue related to E-commerce or doing business online that
we do not address, please ask us - chances are we can help you.
We offer full Web design, Web site facelifts, site hosting, Adwords
campaign management, PPC campaign management, link building programs,
directory submissions, copy writing, social media expertise, and
programming services. Please contact
us to discuss your needs.
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7. Do I own the work you do for me? Where does it
sit?
All work resides on your domain. You own all tags,
and other optimization techniques. Unlike some others, we don't
"lease" you our services.
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8. Do you provide regular reports and how often
are they provided?
Full reports are provided once a month, and usually
more often in the beginning period when the newly optimized pages
are being indexed. Once the site indexing is "stable",
the monthly report is usually sufficient for reflecting your positions.
However, we monitor the search results on a regular basis, and
send you interim reports whenever we see any significant changes
in the rankings.
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9. When will I start seeing results?
Results usually appear anytime from 1 - 8 weeks
after the optimized pages are submitted, but it can take as long
as 6 months. Generally rankings improve as your pages mature and
as the engines deep crawl and re-index your site.
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10. What engines do you submit to?
We make sure your pages are indexed at Google,
Yahoo, Bing, and Ask. These databases account for almost all web
searches. In addition, we can submit your site to the Open Directory,
Skaffe, Go, and Gimpsy, as well as other secondary engines and
directories. Well Over 90% of all searches are done at about 10
major sites, and based on only 4 individual search databases.
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11. What about foreign search engines?
We submit to international engines as well. Please
contact us to discuss your specific needs.
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12. Do you assist in converting traffic into buyers
or solid leads?
Yes, in addition to being SEO experts, we are
experienced in Pay-Per-Click (PPC) search engine marketing and
Adwords. We can advise you on how to increase your site’s
conversion ratios by making the site more "user friendly".
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13. What's more important in your strategy, free
submissions or paid submissions?
Most sites will be found automatically by SE spiders,
and for most sites free submission is sufficient. However, in
some cases we may decide that a combination of both is the most
effective solution. In some of our packages, we cover your initial
cost for other engines as we feel necessary.
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14. What about past results? Do you provide references
and testimonials?
Yes, see our references
pages. We will also provide contact information for some of
our clients upon request.
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15. What techniques do you use to optimize my site?
We use only "ethical" positioning techniques,
such as keyword optimization of texts, and proper writing of page
elements such as tags and link text. We also optimize "unseen"
elements of the page such as Javascripts. We do not use any techniques
search engines regard as "spam".
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16. Do I have access to anyone on your staff, so
I receive personalized service and can ask questions at anytime?
Absolutely. You have a staff member who is personally
responsible for your site. He/she is always available to answer
any questions you may have, either by phone or email.
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17. How do I know my site will be kept up to date
and current with the latest criteria and technologies?
We subscribe to numerous industry newsletters
and paid "insider" subscription services. We spend the
first part of each day reading about the latest developments
in search, so that any site we work on is optimized using the
most up to date ideas and tools.
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