Design Guide
Search Engine Positioning - Designer's Guide
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Table of Contents |
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I. How Search Engines Work........................................ |
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Spiders......................................................................... |
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What do spiders index?.................................................... |
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What happens after the SE indexes the site? Algorithms......... |
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What does this mean to me as a designer?.......................... |
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Before the site design...................................................... |
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1. Choose your keywords................................................. |
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2. Make your domain name work for you.............................. |
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Build the Pages: Optimization Suggestions........................... |
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II. Tips, tricks, and proper positioning procedure ........ |
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Specific techniques: How do I apply these rules?.................. |
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| 1. The <Title> tag........................................................................... | 6 |
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2. Text instead of graphics - use CSS................................. |
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How to use CSS.................................................................. |
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3. Use script files properly................................................ |
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4. Meta Tags................................................................. |
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5. Links, link text, link URLs............................................... |
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| 6. Improved keyword prominence in your tables=better rankings | 11 |
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7. Include alt text tags (alt=”keyword”)............................... |
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8. Headers and footers..................................................... |
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9.Tips for copywriting....................................................... |
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10. Don’t spam................................................................. |
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11. Submissions to search engines...................................... |
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12. Frequent changes to sites............................................ |
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III. Positioning Frames and High Tech Pages................. |
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Frames........................................................................... |
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Server generated or ASP pages........................................... |
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Flash and Flash pages....................................................... |
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Using Flash in a“SE Friendly” Manner:........................................... |
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Create Z Order using CSS........................................................ |
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Final Reminders................................................................ |
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